Where culinary intelligence meets industrial innovation.
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Background / origin
EdSomeMore emerged from a simple observation: many food innovations and new products are strategically and technically strong, but lose valuable culinary perspective along the way.
The Food Foundry and culinary duo Peter Gast & Jacqueline van Liere brought together two worlds that rarely meet closely enough. Not to replace one another, but to strengthen one another.
EdSomeMore is the result: a platform that gives culinary intelligence and hands-on culinary expertise a permanent role in industrial product development.
What we do
EdSomeMore is a platform where the food industry can access professional culinary expertise to strengthen product development.
We bring that expertise into the process when extra sharpness is needed: as support, critical feedback, or an independent culinary perspective during key phases of development.
Through our network of Edxperts, we add practical kitchen intelligence and experience-driven insights that help validate choices, broaden perspectives, and move innovations forward.
Why
In innovation, new is not enough — it also has to make sense.
Professional culinary expertise adds value because it brings a perspective that is often underrepresented in development processes: what people ultimately taste, experience, and remember when everything comes together.
EdSomeMore brings this practical professional intelligence into the innovation process at the moments when teams make decisions that cannot be solved through technology, data, or process optimisation alone.
That is where the difference emerges between a technically well-developed product and one that truly convinces.
Through our Edxperts, we add broad professional expertise to development trajectories: different backgrounds, disciplines, culinary cultures and hands-on experience that together create sharper direction, stronger choices, and products that convince in taste, relevance, and experience.
How we do it
Three things make the translation work:
The right questions
We turn your challenge into a brief a chef can actually work with.
The right match
Pastry, fermentation, plant-based, flavour — we match expertise to your specific question.
Usable direction
We translate a chef's input into something your team can test and scale.
Our services
Culinary Product Development
From concept to prototype: professional expertise that makes product development sharper, tastier and more distinctive.
Professional Sensory Analysis
Objective, in-depth evaluation of taste, aroma, texture and balance — translated into actionable improvements.
Foodservice Market Validation
Testing products against the reality of the foodservice market, with insights from professionals who work in it every day.
Out-of-the-Box Inspiration (Custom)
Fresh perspectives and unexpected angles that bring new energy to innovation processes.
What we stand for
Culinary Sharpness
We bring professional culinary intelligence to the moments where it matters most — at the heart of the innovation process.
Honest and Direct
No unnecessary complexity or vague recommendations. We say what we see, with respect for the craft and the people behind it.
Collaboration as Strength
We believe the best results emerge when culinary and industrial expertise strengthen one another.
A Way of Thinking
We are not simply an execution partner, but a sharp strategic sounding board that opens new perspectives and helps substantiate decisions.
Professional Craftsmanship
- In-depth knowledge of preparation techniques and product behaviour
- Expertise in authentic and specialised ingredients, including origin, provenance, seasonality, and application
- Experience across diverse culinary traditions and international food cultures
Realistic, practical, and professionally grounded product assessments that balance culinary quality with industrial feasibility.
Sensory Expertise
- Professional analysis of taste, aroma, texture, mouthfeel, and balance
- Objective identification of why a product performs the way it does
- Comparative evaluation of variants and competitive products
- Clear sensory profiling and assessment
- Translation into concrete recipe and formulation improvements
Clear, well-founded, and directly actionable recommendations that help elevate product quality and consumer relevance.
Culinary Creativity
- Inspiration from international flavours and culinary cultures
- Deep knowledge of both traditional and innovative preparation techniques
- Application of authentic, regional, and distinctive ingredients to create differentiation and character
Creative product development that innovates, surprises and aligns with market expectations — supported by an authentic product story.
Our approach
Intake & Exploration
We listen to your challenge and jointly determine the central question.
Matching
We turn it into a brief that the Edxpert(s) from our network can work with.
Collaboration
EdSomeMore works alongside your team during the moments that matter most.
Result
Concrete insights, clear recommendations and a direction your team can integrate.
Contact
Have a question a chef might solve?
Tell us what you're working on — we'll help you figure out if culinary expertise can move it forward.
